Somewhere along the way, the tech world decided that sounding smart was more important than being clear. Every year, new buzzwords pop up — “stack,” “pipeline,” “ecosystem,” “synergy.” The problem? Most of the people using them can’t even define what they mean anymore.
Technology used to be simple. You had a problem, you found a tool, and you made it work. Now we bury everything under layers of jargon, meetings, and complexity that adds zero value. The KISS principle — Keep It Simple, Stupid — isn’t just a saying. It’s a philosophy that built everything from early networks to stable systems that still run decades later.
This journal exists to strip the nonsense away.
No buzzwords. No recycled LinkedIn talk. Just real explanations, real architecture, and plain English that anyone with a clue can understand.
Because if you can’t explain it simply, you probably don’t understand it well enough to build it.
Written by Robert Hughes
IT professional focused on clarity, efficiency, and real-world problem solving. Dedicated to bringing common sense back to technology — one honest post at a time.